StoreNow: From Vision to Victory in the InnoEnergy Category

Bulgaria

Bulgaria

TL;DR:

  • €10K InnoEnergy category winner (1st place)
  • Energy storage solution assessment platform
  • Launched beta with first partners

From Idea to Impact: Helping Users Navigate Energy Storage

Choosing the right energy storage solution is complex. With hundreds of technologies, providers, and applications available, many users struggle to find what fits their real needs. StoreNow was born to solve this.

Based in Bulgaria, the start-up created a platform that helps users assess optimal energy storage options tailored to their application. Whether for industrial use, grid integration, or private solutions, StoreNow prioritises clarity and connection—matching users with suitable providers through a global matchmaking engine.

StoreNow team

Fuelled by EIT Jumpstarter: From Vision to Strategy

In 2024, StoreNow joined the EIT Jumpstarter programme in the InnoEnergy category. For founder Alex Berezhnoy, the experience proved transformational.

“EIT Jumpstarter helped make our business plan and vision more streamlined and realistic."
Alex Berezhnoy
Founder at StoreNow

Through mentoring and structured guidance, the team developed a clear roadmap and prepared for the early stages of market entry.

The result? A €10,000 first prize and a sharper strategy to bring StoreNow to life.

The Platform

StoreNow’s platform offers a user-friendly digital interface backed by a comprehensive energy storage database.

Users input key details about their requirements and receive tailored recommendations. The system also connects them with relevant solution providers, building a direct bridge between demand and supply.

Beta Launch, First Partnerships, Real Momentum

While in the programme, StoreNow reached several key milestones:

  • They secured two partner companies
  • Launched the beta version of the platform
  • Onboarded two pilot users.

This early validation proved critical in refining both the product and the business approach.

Balancing other professional activities alongside building StoreNow was no easy task. “Time was a challenge,” Alex admits, “but we kept our focus on delivering something valuable.”

What’s Next: Company Formation and Market Expansion

The next step for StoreNow is formal registration of the business and preparation for a full market launch. Their goal is to scale the platform across Europe, reaching more users and building a strong provider network within the energy ecosystem.

StoreNow is not just a technical solution—it’s a strategic enabler for energy decision-making.

“To put your fate completely in your own hands is an empowering and scary feeling—but it’s the only way to build something meaningful."
Alex Berezhnoy
Founder of StoreNow

StoreNow’s journey through EIT Jumpstarter shows what focused innovation can achieve when matched with the right support. If you’re building a science-based start-up and looking for clarity, structure, and real momentum—EIT Jumpstarter might be your next step.

Learn more about the EIT Jumpstarter programme.

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